Finally, the Cat is Out of the Bag

In my last blog titled  A Nation of Ungrateful Citizens, I wrote, “In the wake of the  announcement last week  of the new GST rates,   full - page by  advertisements  are appearing in  newspapers, mostly by the automobile industry,  joyfully thanking our Hon'ble Prime Minister for the visionary GST reforms turning this moment into a nationwide celebration”.

I thought that this was a spontaneous and unsolicited response by a grateful automobile industry expressing its delight at the reduction of the GST rate in their case. But in today’s edition of The Economic Times, in the Just in Jest” column, the cat has been let out of the bag. For it says, and I quote,

 “ The Ministry of Heavy Industries (MHI) has reportedly asked carmakers and 2-wheeler makers to display posters showing a comparison of pre-new GST and post-new GST rates at all dealerships. That makes obvious good sense.
After all, who doesn't like being overtly told about things getting cheaper than before. But another interesting 'suggestion' made by the ministry is that these before-after posters carry the photograph of Narendra Modi.

Auto execs are now apparently getting posters designed and sending them to the ministry for approval before display.

The prime minister as a car salesman-which is essentially what such posters will amount to-is nifty marketing. As prime influencer, his face should also serve as a quality control marker.”

One would think that at some point this trend will appeal to other sectors as well, spilling over to include posters carrying the photos of chief ministers too. White goods and FMCGs carrying pictures of popular political leaders is a ready-made solution to pick up pre-Diwali consumption.

 

Refrigerators at Lucknow stores with Adityanath's photo; real estate hoardings in Kolkata with the looming image of Mamata Banerjee; coaching centres across the country with Shashi Tharoor's visage adorned with the curvature of mirth.

MHI has certainly unleashed a heavy idea that can appeal to a Neta-friendly nation.”

 

What next to expect after PM’s photo in free ration bags in UP, in Covid vaccine certificates and now in car advertisements?