The famous Shakesperean quote " Brevity is the soul of wit" is appropriate if followed  in a comment on a long-winded recital of something by someone. Even so, as an additional precaution, we do not   convey to her in order  to maintain good relations. But in today’s world of  social media, like Whatsapp or Facebook, emoticons are extensively used in place of words. 

Say, you are sending the message about your unopposed election as Secretary of the local music  sabha to your group in WA/FB. You expect replies congratulating you  and adding a few lines about your musical instincts and how deserved you are for that post. But how would you feel if they use the emoticon  or. Take another case, you send your friends details of the 50th  wedding anniversary you and your wife and all that you get in reply is,. To a long narration of your friendship with a person extolling his timely help and expecting him to say in aptly chosen words not to mention that  etc, you see a .

Okay, we live in a busy world where time is the most precious of our possessions, but to say your feelings using emoticons, however appropriate, is  , sorry , I  mean sad !

 

Institutions are no  Roses 

Opened in 1985 by the then Prime Minister Rajiv Gandhi, the Nehru Science Centre in Worli, Mumbai was created as living memorial to India’s first Prime Minister , Jawaharlal  Nehru. It is  a fantastic Museum offering   a wide variety of interactive exhibits, including a planetarium, 3 D shows  and hands -on experiment covering topics like  physics, astronomy and the human body. It is one of the major tourist attractions  for  Indian and foreign visitors to Mumbai. On holidays, children  throng  to see the marvels of science and technology hands on.

Names are profoundly important for both individuals and institutions. In the case of institutions, the name is often the touchpoint with the public. It tells a story about its identity and purpose. A carefully chosen name can communicate the core values, and mission so as to attract the right type of customers. Nehru’s deep and lifelong interest in science was crucial for him since he believed that it was the only way to modernize India and eradicate poverty. He was instrumental in establishing a chain of scientific research establishments, some of which are world renowned like ,for example,  the Bhabha Atomic Research Centre in Mumbai.

Judged by these standards, the name of the Worli science museum as Nehru Science Centre is very appropriate. However,   the headline of a news  item in today’s The Indian Express reads ”Nehru’s name goes missing from Worli Science Centre Metro station “. The report under this headline includes the  photograph of a sign board reading Science Centre Metro Station .  This  has caused considerable  consternation among people who lived in  Nehru’s life time and were  influenced by his core values of democracy and scientific temper

It may be according to a government’s policy to rename  the monumental buildings, institutions, public gardens etc., The raison d’etre for such change  is to erase  names associated with colonial  he past and other foreign rulers . It  appears that the opinion of the public who for ages have known and identified them with their original names was  not important .

 In this context, I wish to share my experience regarding an attempted  change of name of a religious centre in Kanchipuram in Tamil Nadu.  As many would know,  Kanchipuram is one of the Mutts established by Adi Shankarachrya . Its premises is located on a road and over a period of time has come to be called Matam Road by  residents , devotees,  and others  like taxi,  autorickshaw drivers, etc., Any one arriving  at Railway/ Bus Stations, to visit the Kanchi Sankaracharya has only to say Matam for his destination and he would be dropped there.

I paid a visit to Kanchipuram   in 2003 to have the darshan of Sri Jayendra Saraswati , who then was  of the reigning  Swamigal of the Matam. In my pre-retirement job was in an organization linked to government operated bus transport undertakings.  I was known to many of their managers , including Shri. Killi Valaven, Bus Depot Manager in Kanchipuram, who enjoyed the privilege as an important local official like the SP, the Collector etc.  Thanks to him,  I had  an easy  personal audience with the Seer.

The Seer asked me  if  I knew a particular incident in Killivalavan’s   official life which was immensely appreciated by one and all. He then narrated about the political pressure exerted on Killivalavan directing him  that the destination boards on the buses operating from Railway  and Bus stations should not be lettered as Sankara  Matam as it denotes a place of importance of only a particular religion. Killivalavan stood firm that he would not in his life change it  from  Sankara Matam , which alone is known to all devotees  coming from far and near to Kanchipuram and  that if a change is made , public will be  put to great inconvenience  coming  to  see the Sankarcharya in his abode.

Today,  many changes  have been made to  institutions, public  buildings, roads and avenues, with new names . The public who too  are stakeholders have had no chance to be taken into confidence. .  

 Places and institutions are  not roses .  The famous Shakesperean quote  “What’s in a name? That which we call  a rose/ by any other name would  smell as sweet” does not hold good.

 

 ”

 

 

 What Was Won and  Lost in Dubai

After India’s convincing win over Pakistan in cricket in Dubai yesterday , The Indian Express today  carried the front-page headline “ India wins hands down over Pak, skip the handshake: For Kin of Pahalgam victims, Armed Forces “  The sports correspondent’s  report  mentions that at the end of the game the Indian captain walked away without shaking hands with Pakistani players or their captain . Obviously, one cannot shake hand with one’s  hands down!

 Yes,  the mood of the team and that of most in  the country is that this cricket win is the true decider of   Operation Sindoor against Pakistani terrorists,  which after  four days of hostilities ended with  both armies agreeing to a ceasefire , notwithstanding  President Trump’s repeated claim that he  brokered  this  ceasefire.

The question arises  why  the winning in a sporting event  should be considered  to decide the winner  in the case of  conflicts between nations over issues like terrorist attacks, border disputes,  etc,.  The Government of India and the BCCI  were not against India playing Pakistan in Dubai; only a faction of a regional political party and some members of the victim of Pahalgam massacre protested against the match. Even  after a major shift in India’s relations with Pakistan  marked by significant tension and hostility after Pahalgam, the diplomatic relations between the two countries have only resulted in  a limited presence of  staff in their respective embassies and   not a total abandonment

There is a famous  saying that the Battle of Waterloo was won on the playing fields of Eton, implying that the discipline, leadership, and values earned by British officers in public schools like Eton provided the foundation for their victory in the Napoleonic wars.

With reference to sports, it  may be said that apart from the above qualities,  a team’s respect for the overall  aim and purpose of sports and observance of courtesy and etiquette on the field is as important  if not more  than winning.  Nations use  sports  and sportsmen as ambassadors to promote goodwill and friendship . This alone represents the spirit of playing the  games and the reason why the late Jawaharlal Nehru exhorted the sportsmen to play the game in the spirit of the game.

 

Before the advent of ODI and T20 formats  cricket  matches  were of 5 days duration and  called TEST Matches as they were considered the ultimate test of a cricketer’s skill, endurance and temperament.  Implied were also the players’ gestures of friendship, empathy and mutual respect. Cricket was called a Gentlemen’s game  for features like accepting the Umpires’ decision as final, a dress code of white flannel for players and some rare cases of foul language.  A shining example of  concern and extraordinary empathy was that exhibited  by the West Indies captain Sir Frank Worrel and his team mates when the  Indian cricket captain Nari Contractor sustained a severe head injury while facing a bouncer from Charlie Griffith in 1962 .

In the past, India’s win over Pakistan in cricket  were  celebrations merely as a sports victory and not for  any    other reason.  

In  Dubai ,  we won a game of cricket  but lost its spirit.

 

 

 

Finally, the Cat is Out of the Bag

In my last blog titled  A Nation of Ungrateful Citizens, I wrote, “In the wake of the  announcement last week  of the new GST rates,   full - page by  advertisements  are appearing in  newspapers, mostly by the automobile industry,  joyfully thanking our Hon'ble Prime Minister for the visionary GST reforms turning this moment into a nationwide celebration”.

I thought that this was a spontaneous and unsolicited response by a grateful automobile industry expressing its delight at the reduction of the GST rate in their case. But in today’s edition of The Economic Times, in the Just in Jest” column, the cat has been let out of the bag. For it says, and I quote,

 “ The Ministry of Heavy Industries (MHI) has reportedly asked carmakers and 2-wheeler makers to display posters showing a comparison of pre-new GST and post-new GST rates at all dealerships. That makes obvious good sense.
After all, who doesn't like being overtly told about things getting cheaper than before. But another interesting 'suggestion' made by the ministry is that these before-after posters carry the photograph of Narendra Modi.

Auto execs are now apparently getting posters designed and sending them to the ministry for approval before display.

The prime minister as a car salesman-which is essentially what such posters will amount to-is nifty marketing. As prime influencer, his face should also serve as a quality control marker.”

One would think that at some point this trend will appeal to other sectors as well, spilling over to include posters carrying the photos of chief ministers too. White goods and FMCGs carrying pictures of popular political leaders is a ready-made solution to pick up pre-Diwali consumption.

 

Refrigerators at Lucknow stores with Adityanath's photo; real estate hoardings in Kolkata with the looming image of Mamata Banerjee; coaching centres across the country with Shashi Tharoor's visage adorned with the curvature of mirth.

MHI has certainly unleashed a heavy idea that can appeal to a Neta-friendly nation.”

 

What next to expect after PM’s photo in free ration bags in UP, in Covid vaccine certificates and now in car advertisements?

A Population of Ungrateful Citzens

 In the wake of the  announcement last week  of the new GST rates,   full - page by  advertisements  are appearing in  newspappers, mostly by the automobile industrry,   "joyfully thanking our Hon'ble Prime Minister for the visionary GST reforms turning this moment into a nationwide celebreation". The " love's labour lost"  of the esteemed GST Council comprising the Central and State Finance Ministers and others has gone without a word of appreciation and thanks . Even the common citizens, the ultimate bearers if this indirect taxation and who have been greatly benefitted in the reformed regime of GST have not expressed a word of gratitude. They may not have a representative  organisation like industry associations or ferderations or adveertisement budget to afford full page advertisements , but they could atleast have let their gratitude published as  Letters to Editor in newspapers.  

Briefly,  the 0%reformed rate  "ensures basic necessities and critical services remain affordable and accessible to ALL  CITIZENS", while the 5% rate is  "designed to keep everyday items affordable and accessible for the "GENERAL POPULATION" . This is somewhat confusing . For instance,  if  one buys fresh milk attracting 0 % GST, he/she  is a citizen but when the same person  buys a tube of toothpaste at 5%  does he/ she become just one of the general population?  Which of the two is inclusive of the other  ?   

As a wag in my group of senior citzens remarked with his tongue in cheek that the date of commencement of  the  reformesd rates of GST has been carefully chosen as 22nd September marking  the passing of the ongoing Pithru Paksha, a period not condusive for good events! 

 Victory Beyond Boundaries: South Africa’s Test Championship Win and the Power of Unity

South Africa's triumphant victory in the ICC World Test Championship is not just a sporting milestone — it’s a moment of profound historical and cultural resonance. For a nation that once stood divided by the cruel lines of apartheid, today’s victory is a stirring testament to how far South Africa has come, and a beacon of hope for the world.

Decades ago, South Africa’s name was synonymous with racial segregation and systemic injustice. The apartheid regime institutionalized discrimination, denying opportunities and dignity to millions based on the colour of their skin. Sport, like all aspects of life, was strictly divided. Non-white athletes were marginalized, excluded from national representation, and robbed of the chance to shine on the world stage.

Fast forward to today, and we see a different South Africa — one that strives, with all its imperfections, toward inclusivity and unity. The national cricket team’s win is symbolic not just for the trophy it brings home, but for the diversity and togetherness it represents. This was a team led with conviction by a non-white captain — a powerful contrast to a painful past — while a non-black batter stood out as a star performer. It was not race or religion that defined their roles; it was merit, teamwork, and the shared dream of excellence.

The victory becomes a celebration of more than just cricket. It is a living, breathing example of what a nation — and indeed, what humanity — can achieve when it chooses unity over division, and inclusion over prejudice. The pitch became more than just a field of play; it became a field of hope.

This South African team shows the world that greatness has no colour, talent knows no race, and leadership transcends historical divides. In their unity, they send a message far beyond the boundaries: that a just, equal, and harmonious society is not only desirable, but possible.

At a time when many corners of the globe still grapple with discrimination and division, this victory offers a lesson: the strength of a nation lies in the diversity of its people and the fairness of its systems. Sport, as always, remains a powerful mirror — reflecting not only our struggles but our most promising potential.

Let this win be more than just a statistic in cricket history. Let it be a reminder — that when we set aside prejudice and embrace each other as equals, we all win.

Promoting Sale of One's Book - A Strategic Approach

 

 

Promoting Sale of One’s Book  – A Strategic  Approach

 

In 2021, I published my Memoir*.  What prompted me to undertake this venture was  the pressure on me by a long -time friend and colleague who had published his Memoir, saying that only this will reveal to  his children and grandchildren his family history and legacy though this was not the reason in my case since I belong to a  closeknit family.

 The difference between an auto-biography and a memoir is while  the  former is a comprehensive account of one’s entire life,  the latter focuses  on a specific aspect, theme etc., that profoundly shaped the author. I chose the Memoir mode since my life and career took some unexpected turns.

A few copies were sold soon after publication, with Amazon taking the lion’s share of the sales  revenue and leaving with me very little . My book had a Foreword written by a retired IAS officer and ex-CEO of Prasar Bharti who later was also  an MP. A few lines of praise by two highly respected Professors of Mumbai University and a leading Management Institute respectively were also printed on the back cover. However,  its brand value and sales  did not pick up. Therefore,    I introspected and concluded that  those who  did not buy the book    knew me well enough to desire to know anything more about me,   while those who did not know me   thought perhaps  that I was too insignificant a person to  know about .

It was then I hit upon the following strategy to promote my book and increase its sales.

As said earlier,  I belong to a large family with siblings, their spouses and children and grand children both on my maternal and paternal sides. They are mostly blessed with at least three living generations including extended family members like my co-brother- in - laws’ son -in -law and his parents and siblings and so forth. As a close-knit family from even my parent’s lifetimes,  we would   gather  on every conceivable event like marriages, 60^th , 70^th and 80^th birthday celebrations, Griha pravesams, Valaikappu / Seemantham  ( rituals during first pregnancy), Mudi irakkal ( first tonsure of the child)  , Kaadu Kutthal, ( ear -lobe piercing) , wedding anniversaries etc.  to mention just some examples. Even 13th day funeral obsequies would serve as a good  reason to assemble!  On such  occasions,  there will be  exchange of gifts between the hosting family and the attendees. Some gifts are obligatory  by tradition and custom like the maternal uncle’s gift to the  niece on her marriage or the groom’s gift to the bride’s brother who helps him Pori-Edal  ( puffed rice consigned to holy fire) at weddings.

My strategy concerns the return gift from the host. It is always a pair of Jarigai Veshti ( gold threaded laced Doti) for the male and Pattu Pudaivai (silk saree) for the female relative . Although one’s presence is a must to receive the return gifts,  sometimes ,as in our case with  age deterring  travel, the gifts are  sent per messenger. Over the years we  have collected about  dozens of  Veshtis and  sarees. . Our use of these gifts has long since ceased and they occupy much space and require maintenance . No matter how much we try to palm them off  to other  relations and friends visiting us,  the stocks are  not depleted. There is also the risk of some being returned  to the very persons we got  from!

I have therefore thought of asking my relations and friends  inviting us to their  functions not to burden us with  return gifts of dhotis and sarees. Instead,  they   buy as many  copies  of my Memoir,  costing the equivalent of  their budget for our dhotis and sarees,  and distribute them to the guests at the functions. This will  boost the  sale of my book and also save the   expenses on our  hotel accommodation  and transportation if we were to attend.

This strategy is not my original and patented idea. So far as boosting the sale of one’s books is concerned, two eminent persons have preceded me with this strategy.  One was a Governor of a State who in his capacity as Chancellor of a University in the State asked that several  copies of his book be bought and distributed   to the delegates attending some Convention. The University could not refuse payment to the publisher presented the bill  .The second forerunner of this strategy is the noted Economist who served as Chief Economic Advisor to the Government of India. He ordered a public sector bank to buy two lakh copies of his book at a cost of Rs. 7.25 crore for  distribution  to customers and others.

What is good for the goose is good for the gander .  

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*Accountant to Academic- An Unmapped Journey- A Memoir- A.V.Raman ; Publishers Notion Press; Available with Amazon and Flip cart